NIU Honored at Sports Video Group's College Sports Summit The university earned top honors in the Collegiate Athletics Special Feature category
The video featured over 250 student-athletes from all 17 sports at Northern Illinois
May 30, 2013
ATLANTA, Ga. - Northern Illinois University received distinction at the Sports Video Group's College Sports Summit in Atlanta as the "NIU Lip Dub," released at the 2012 Victors award ceremony, earned top honors in the Collegiate Athletics Special Feature category. The award was presented by SVG and the National Association of Collegiate Directors of Athletics.
The video was a cooperative effort between NIU's Student-Athlete Advisory Committee (SAAC) executive board, the NIU Media Services department and Northern Illinois athletic staff members in student services, marketing and media relations. The College Sports Media awards ceremony recognizes the best in video production at all levels of college sports: student productions, athletic departments, regional networks and national networks.
“When our SAAC group came up with this great idea and brought it to us, we reached out to our campus partners in Media Services and they did an unbelievable job bringing our student-athletes’ vision into reality,” said Acting Director of Athletics Christian Spears.
The initiative for the lip dub was brought forth by members of SAAC to NIU athletics support staff in an idea to close the Huskies athletic award ceremony, The Victors. From there, both parties worked collaboratively with media services to accomplish the final end product, which went viral on YouTube over its first weekend with over 12,000 views from its Thursday May 3rd launch to Monday May 7th. Over 250 student-athletes representing all 17 NIU sports participated in the filming.
Media Services Video Coordinator Patrick Gorman was on hand to receive the award with members of his staff and said “it was a cool experience down there in Atlanta. Not only were we there with national television networks, but we were competing against schools like Oregon, Virginia and Ole Miss. When we heard Northern Illinois called, we all kind of looked at each other in shock and once it sunk in that we won, it was really cool. Huskie Pride at Northern Illinois really came out in that video and it was a great experience for our student athletes.”
The College Sports Media Awards received more submissions than ever before this year -28% more than last year - nominating 92 productions in four categories: live game or event production; program series; promo, PSA, or video marketing campaign; and special feature. Each category is divided into four classifications: national networks and professional, regional sports networks and local cable providers, collegiate athletics, and collegiate students.