Herring is the incoming President of the National Association of Collegiate Marketing Administrators
Shelley Binegar is entering her sixth year as the Associate Athletics Director for Development and Marketing at Northern Illinois University. Binegar oversees the Huskie Athletic Support Fund (HASF), marketing, promotions, ticket sales, and licensing areas for the Huskies. While at NIU, the HASF has increased in number of donors and dollars raised each of her three years.
Prior to NIU, Binegar served three and a half years as the Assistant Athletics Director at Florida Atlantic University, where she oversaw the Owl Club, annual giving, special events and ticket operations. During her tenure, she helped increase Owl Club Membership by 130% and event revenue by 150%.
She is a 1998 graduate of Bowling Green State University, received her master's in sports administration from Ohio University in 1999, and spent four years as the Director of Ticket Operations for Ohio University from 2000-2004. Binegar is a native of Athens, Ohio.