Strategic Goal V
Enhance all external resources necessary to provide our student-athletes with the ability to expect success while continuing to expand external communication with all constituents.
Enhance all external resources necessary to provide our student-athletes with the ability to expect success while continuing to expand external communication with all constituents.
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- Complete private funding of Yordon Academic and Athletic Performance Center through a combination of new major gift donors and appropriate leverage efforts with existing donors.
- Launch structured campaign for Indoor Practice Facility.
- Develop a capital project initiative list.
- Continue to implement athletic development structure that emphasizes an increase in Huskie Athletic Scholarship Fund giving.
- Increase new HASF donor base by 25% in 2009 and 30% in 2010 and 2011, while also increasing dollars raised by 10% annually.
- Make donor retention a primary focus of each annual fund drive, with donor retention goals of 80% annually - a minimum increase of nearly 13% based on historical data.
- Expand gift-in-kind donor relationships with an emphasis on car dealer, housing, and dining entities.
- Introduce culture of support to current student-athletes that emphasizes philanthropic contributions after graduation through an active Varsity Club.
- Increase brand awareness in the marketplace for all sports programs
- Increase season and group ticket sales by 10% annually for all sports.
- Establish strong relationship with multimedia rights holder to continue to build upon corporate partnerships.
- Continue to find new revenue streams to secure additional resources.
- Develop interactive point of sale promotions with current and new retail partners to increase licensing revenue by 10% per year.
- Continue to enhance in-game experience.
- Secure additional media outlets to air Huskie sports programming in conjunction with ISP, our multimedia rights partner.
- Continue to improve the department website to improve communication flow to fans, donors, alumni, ticket holders and media outlets.
- Participate in various community and campus events (examples: Huskie Bash, Corn Fest, Chamber and Rotary Events, 50 Men Who Cook, Pumpkin Fest, etc.)
- Further cultivate relationships with local, regional, and national media outlets.
- Continue to utilize athletic media relations to provide local, regional and national recognition of academic and athletic success.
- Use modern technology such as voicemail blasts and appropriate internet tools (Face Book, My Space, e-mail, etc.) to reach season ticket holders and students
- Continue the development and improve coordination of a student led support group with increased participation and minimum of 1,000 active members.
- Continue to enhance campus wide marketing and promotional efforts and implement interactive opportunities to interface the general student population with current student-athletes on a consistent basis.
- Enhance our young alumni program designed to continue the overall excitement beyond their undergraduate experience with a three-year goal of 200 committed participants.
- Use appropriate spirit tools (the fight song, spirit days, reminders that the Huskie logo NEVER comes off, etc.) to engender pride and loyalty as an athletic department fan while an undergraduate and as an alum.
