Illinois Men's Basketball Hoops 4 Troops Campaign Gets Underway
DeKalb, IL -
The next phase of "Huskie Hoop Time", the 2004-05 Northern
Illinois University men's basketball marketing campaign, hit the
NIU campus this week, as the team began selling red silicone bracelets
to help promote fan and student ownership with the program for the
being called "Hoops 4 Troops"; all proceeds from the $1
bracelets will go to support the Illinois Military Family Relief
Fund. Bracelets have the phrase "Huskie Hoop Time" inscribed
in them and can be purchased at various locations around campus
and at all upcoming NIU men's basketball games. Currently, the bracelets
are being sold at Barsema Hall, with future selling sites including
DuSable Hall, the Holmes Student Center and the residents halls.
law in 2003 by Governor Rod R. Blagojevich, the Illinois Military
Family Relief Fund provides monetary grants to families of Illinois
National Guard members and Illinois residents serving in the U.S.
Armed Forces Reserve components who were called to active duty as
a result of the September 11, 2001 terrorist attacks.
4 Troops" campaign is being spearheaded by Northern Illinois
marketing students Robert Heck and Randi Seaver. Heck and Seaver,
along with NIU Marketing Professor Kim Judson have raised funds
for the purchase of the bracelets, allowing all generated revenue
to go directly to the Illinois Military Family Relief Fund.